What is brand identity? How can brand identity increase your sales by convincing customers to buy from your organisation more often?
Read on to find out....
What is brand identity?
Brand identity is achieved when a brand is visibly recognisable, delivers a positive message and makes people feel good when they buy your brand.
Words, images and symbols are used to make your brand memorable for all the right reasons. Brand identity evokes emotion in the buyer, creating demand as buyers identify the brand as the leader in its field.
A brand's identity is created by communicating the features and benefits of the brand through the use of logo's, slogans, images and values to influence the beliefs and views buyers have about the brand.
What are the benefits of brand identity?
By creating brand identity you:
engage buyers consistently in your brand
stand out from the crowd
communicate credibility, quality, confidence and trust
Why is brand identity so important?
A brands reputation is built on delivery of a promise to do a better job than other brands. That ability to deliver on promises and exceeds buyers expectations is the basis of developing trust in a brand.
This trust encourages repeat purchases and buyers become influencers and ambassadors, recommending the brand to their friends.
Once you have brand identity you should congratulate yourself. Your buyers love your business, your products and the way you meet their needs, time after time.
What can be branded?
Almost anything can be branded nowadays. Products, services, people, places, businesses and even religions.
People wear brands, drink brands, eat brands, use brands, shop brands, watch brands and listen to brands.
What are the advantages of brand identity for businesses?
Brand identity creates the following advantages for businesses:
repeat business and recommendations
About the Author
Millennial Procurement is a UK based boutique procurement consultancy specialising in purchasing and supply chain management.
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